Every year since 2002, Korean art lovers from around the world gather at the Korea International Art Fair (KIAF) taking place at the Coex Convention & Exhibition Center in Seoul. This year, buzz surrounding the event is larger than ever as interest in Korean mediums have grown exponentially in the past few years and because KIAF will be held alongside Seoul’s very first Frieze.
Navigating the event alone can be intimidating for travellers – even locals get overwhelmed by the maze of options in and surrounding the neighbourhood. The Coex Mall does take up a sizeable portion of Samseong-dong, so it can be tempting to walk into just any mall restaurant. However, adventure is just a few minutes away and with this cheat sheet, you’ll find yourself treated to stories of Seoul past and tastes from beyond the capital.